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← Integrations

Meta Pixel

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OverviewEnabling the integrationCookies managed

Overview
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The Meta Pixel integration manages consent for Meta (Facebook) advertising tracking. Unlike a simple script block, the Pixel is initialised on page load with consent set to revoke by default — meaning no data is sent to Meta until the visitor accepts the marketing category, at which point any pending activity is sent. If they later withdraw consent, tracking stops immediately.

Enabling the integration
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Enable Meta Pixel from the Integrations tab in your dashboard. You will be prompted for your Pixel ID, a 10-20 digit number found in Meta Business Suite under Events Manager.

Cookies managed
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The integration manages the cookies _fbp, _fbc, fr, datr, sb, and wd, and blocks scripts from facebook.net until consent is given.